Commercial campaign announcing the arrival of a new, affordable, and versatile electric vehicle in Mexico.

Director - Harry Zehenny  

Executive Producers - Jessica Abraham, José Yapur

Producer - Rodrigo Martínez

Cinematography - Miguel Zetina

Editing - José Yapur

Color Correction - Gerardo Rodríguez

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The brand wanted to demonstrate the car’s capability to take a road trip from the city to an off-road natural setting. The goal was to make the car appear friendly and accessible to everyone.