JAC
|
Somos
Directed by
Harry Zehenny
Commercial campaign with wide exposure across film, television, and digital platforms — communicating the soul of the brand through its vehicles and the people who bring its values to life.
Director - Harry Zehenny
Executive Producers - Jessica Abraham, José Yapur
Cinematography - Junior González
1st AD - Evaristo Salomé
Line Producer - Rodrigo Martínez
Editing - José Luis Abrego
Color Correction - Gerardo Rodríguez
Original Score - Somos Bamba
This campaign was inspired by the belief that we are shaped by the land we come from — our roots, our community, and our movement. Through powerful imagery and JAC’s unwavering commitment to innovation, SOMOS celebrates both the land that grounds us and the spirit that drives us forward. It stands as a reflection of the brand’s own journey and philosophy.
